
How consistency and persistence helps Victor Gichun outsell competitors and achieve B2B success
- E379
- 1:02:42
- August 9th 2023
Welcome back to another episode of Predictable B2B Success! In this exciting installment, we have Victor Gichun, a relentless sales expert who has discovered the ultimate secret to outselling and outperforming the competition. But here's the intriguing twist: Victor claims he has no specific talents or even singing, dancing, or writing books. So how did he achieve such remarkable success?
Tune in as Victor takes us on a captivating journey through his unconventional path to triumph. From making countless cold calls to facing language barriers and navigating grueling sales conversations, Victor shares the invaluable lessons he learned. He firmly believes that anyone, with enough persistence and consistency, can achieve remarkable success in life and business.
But that's not all! Victor also reveals a game-changing technique he implemented in his hiring process, resulting in a staggering 500% increase in discovery calls. And with the power of technologies like Apollo, Salesforce, and automation, he shares how he transformed his business, forming powerful partnerships with industry giants like Google, Facebook, and Mercedes Benz.
Prepare to be inspired as Victor's journey proves that persistence, strategic thinking, and the right tools can catapult your business to unprecedented heights. Don't miss this episode of Predictable B2B Success with Victor Gichun!
Some areas we explore in this episode include:
- The importance of persistence and consistency in outselling and outperforming competition.
- Victor's journey from starting as a recycling company to providing reverse logistic services.
- The strategies the company employs to differentiate itself in the market and acquire large clients like Google.
- The recommended book, "Blue Ocean Strategy," for finding a unique niche in business and setting higher prices.
- Insights and strategies for making effective sales calls and initiating conversations with potential customers.
- The significance of sharing insights and strategies among the sales team for improved success.
- The challenges faced in the business growth and the improvements made in the hiring process.
- The role of technologies like Apollo in finding leads, analyzing email statistics, and making direct calls.
- The benefits of automation and outsourcing in business, with examples from Victor's experience.
- The importance of learning sales techniques, handling objections, and positioning the business correctly.
- And much, much more.
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
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