How customer data platforms can provide real time insights to drive growth
- E263
- 32:12
- June 25th 2022
Subra Krishnan, is a co-founder and Chief Executive Officer of Lemnisk. Lemnisk offers real-time marketing automation built on a customer data platform. Lemnisk delivers superior customer experiences that result in increased conversions, retention and growth for enterprises.
Lemnisk a leading enterprise Customer Data & Marketing Platform announced its entry into the Japan market. The company’s solution enables enterprise brands to maximize their marketing ROI by orchestrating 1-to-1 personalization and cross-channel customer journeys at scale. Lemnisk customers include Citibank, Standard Chartered Bank, AIA Insurance and Abu Dhabi Commercial Bank.
Subra has over two decades of experience building and scaling deep tech products and teams, including over a decade in big data, machine learning, and marketing technology systems. Prior to starting Lemnisk, Subra was the CEO at Vizury, a leading ad tech company that was sold to Singapore-based Affle.
In this episode, he shares how we can leverage customer data platforms to provide insights for real time marketing that can enhance customer experiences and drive growth. Insights he shares include:
- Why he advocates for real time marketing
- Does all marketing need to be real-time
- Why some companies don't see value in real time data and take action on it
- In general, is a Customer Data Platform (CDP) seen to be more of a marketing prerogative
- How CDP's can help with marketing automation and enhance customer experiences across their journey with a brand
- Where and how does AI come into the picture with real time marketing
- B2B use cases for a CDP
- Pre-requisites for launching real time marketing in your company
- Key metrics to watch in order to drive growth via CDPs and real time marketing
- and much much more ...
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