
How Franklin Covey uses a thought leadership strategy to drive growth
- E277
- 49:00
- August 13th 2022
Scott Miller currently serves as the Special Advisor on Thought Leadership for the Franklin Covey Company and is the host of their weekly podcast series, On Leadership with Scott Miller. Scott also hosts FranklinCovey’s monthly bookclub on Bookclub.com which debuted in April 2021. Additionally, Scott is the prolific author of numerous books, writes a column for Inc. Magazine, and keynotes for clients around the world.
Scott began his leadership journey early as the student body president of his high school where he fell in love with politics. After working on numerous local, state, and national political campaigns, Scott joined the Disney Development Company where for nearly four years he was part of the team that designed and built the famed city of Celebration, Florida.
At the age of 26, Scott left Disney and joined the FranklinCovey Company. There Scott built a 25-year career in the world’s most respected and influential leadership development firm serving in nearly every role imaginable. From a front-line sales person, to a project manager, sales leader, general manager, vice president, chief marketing officer to executive vice president of thought leadership, Scott’s experience at FranklinCovey shaped his views on leadership.
In this episode, he shares how we can use leadership and mentoring to easily drive growth. Insights he shares include:
- Should we subscribe to the notion that everyone is a leader
- Why invest in leadership mentoring
- Is there something to be said for gaining active feedback in a leadership mentoring relationship
- Is the idea of building your personal brand in sync with the idea of thought leadership
- Should every leader be a thought leader
- Whom should we be promoting as leaders
- What should be the foundational elements of a leadership mentoring strategy
- How would you identify an up-and-coming thought leader? What would you be looking for
- What kind of mentors should up-and-coming thought leaders be looking for
- The counterintuitive perspective that Scott suggests we look for in mentors
- Metrics we could incorporate to ensure we are developing leadership mentoring relationships in the right direction
- and much much more...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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