How Kirim email created a messaging strategy that drives growth (over 28000 customers)
- E276
- 54:12
- August 10th 2022
Fikry Fatullah is the founder and CEO of Kiirim email, an Indonesian company that provides affordable email infrastructure for businesses worldwide. Fikry started as an affiliate marketer but ran into problems with email deliverability, given his location. This pain point led to the creation of Kirim email, which he has since been able to scale to well over 28,000 customers worldwide.
In this episode, Fikry shares how Kirim email created a messaging strategy that drives growth (over 28000 customers) and lessons we can apply to our businesses. Insights he shares include:
- Why do businesses often fail to ask the right questions
- How Fikry found traction with the right messaging strategy
- Why Fikry believes we should sell from day one as opposed to giving and sharing content?
- What makes for great messaging
- How to stand out in a competitive world with your messaging
- What does interviewing customers look like
- How interviews help inform a messaging strategy
- Lesson learned from Ryan Reynolds in creating a messaging strategy
- How company culture influences customers
- How Kirim email addresses culture
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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