How Mint Mobile achieves over 90000% revenue growth in 5 years
- E233
- 43:55
- March 9th 2022
Aron North is the Chief Marketing Officer at Mint Mobile, and has been making headlines with the brand since 2016. Prior to his promotion in 2019, Aron joined Mint Mobile as the SVP of Marketing and Creative, where he spearheaded the initial development of the brand’s marketing department and creative efforts. Since then, Aron has led the launch of countless buzz-worthy campaigns and initiatives, driving the brand to 90,000% revenue growth over the last 5-years. Key campaigns include crossovers with Match’s Satan, where the devil himself takes a job working for "Big Wireless" — the place from hell; a Super Bowl stunt that involved swapping a $5million ad buy for a $130,000 print ad, and using the savings to increase customer data limits on all plans (free of charge); and a recent campaign with Major League Baseball’s Bobby Bonilla, offering users 25 years of wireless service for only $100/year.
In this episode, he shares the secrets behind the extraordinary growth he has been able to fuel in a predictable fashion. Insights he shares include:
- Mint Mobile's big marketing campaigns and strategy behind it
- The basis for Mint Mobile's empathetic marketing strategy that has resulted in over 90,000% revenue growth
- How to use everyday events and occurrences in your empathetic marketing strategy
- How to incorporate visual components that are in line with your empathetic marketing approach
- Lessons learned from big brands/other brands and applied to Mint
- What Mint Mobile does instead of focusing on campaigns
- Aron's thoughts on influencer marketing and disrupting the marketplace
- How to include customers' voices in your marketing strategy
- Aron's thoughts on empathy and customer experience while building a brand
- and much much more ...
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