How smart business leaders can encourage collaboration over selling to drive growth
- E337
- 37:29
- March 15th 2023
"Collabradabra: Unlock the Magic of Profitable Growth with Authentic, Optimistic Relationships."
"The best way to profitable growth is through having collaborative relationships with clients externally and collaborative cultures internally - it starts with the deliberate intention to collaborate."
Peter Anthony is an author, speaker, and master of professional communication. He is an expert in collaboration and has run workshops for thousands across twelve countries over the past 20 years, consulting with Fortune 500 companies to help them achieve smarter outcomes from effective relationships.
Early in his career, Peter had the chance to benefit from world-class sales training from IBM. Despite the training, he realized that the approach to selling as taught to him wasn't working, but the more he built relationships, the more successful he became.
After working for IBM and advertising agencies, he began consulting and realized that collaboration was the key to successful business outcomes. He used observations from his work to codify collaboration and has taught it for 18 years.
Peter believes collaboration is the best way to achieve profitable relationships and growth. He also believes that empathy and trust are vital to building successful relationships.
In this episode, you will learn the following:
- What makes for profitable sales growth
- Why the approach that most businesses take to solve revenue problems won't work
- How does collaboration lead to profitable growth
- What is unique about building relationships through empathy and trust
- How can stories be used to create successful pitches
- How to develop a customer centric culture
- Why collaborative conversations are more important than ever for leaders.
- How to collaborate effectively to sell
- And much, much more.
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
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Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy