How smart business leaders can encourage collaboration over selling to drive growth

"Collabradabra: Unlock the Magic of Profitable Growth with Authentic, Optimistic Relationships."

"The best way to profitable growth is through having collaborative relationships with clients externally and collaborative cultures internally - it starts with the deliberate intention to collaborate."

Peter Anthony is an author, speaker, and master of professional communication. He is an expert in collaboration and has run workshops for thousands across twelve countries over the past 20 years, consulting with Fortune 500 companies to help them achieve smarter outcomes from effective relationships.

Early in his career, Peter had the chance to benefit from world-class sales training from IBM. Despite the training, he realized that the approach to selling as taught to him wasn't working, but the more he built relationships, the more successful he became.

After working for IBM and advertising agencies, he began consulting and realized that collaboration was the key to successful business outcomes. He used observations from his work to codify collaboration and has taught it for 18 years.

Peter believes collaboration is the best way to achieve profitable relationships and growth. He also believes that empathy and trust are vital to building successful relationships.

In this episode, you will learn the following:

• What makes for profitable sales growth
• Why the approach that most businesses take to solve revenue problems won't work
• How does collaboration lead to profitable growth
• What is unique about building relationships through empathy and trust
• How can stories be used to create successful pitches
• How to develop a customer centric culture
• Why collaborative conversations are more important than ever for leaders.
• How to collaborate effectively to sell
• And much, much more.