How startup science ensures success drives growth and helps with exits artwork
Predictable B2B Success

How startup science ensures success drives growth and helps with exits

  • E423
  • 46:11
  • March 27th 2024

Welcome to another episode of "Predictable B2B Success," the podcast designed to empower B2B entrepreneurs and leaders with insights and strategies for predictable growth. Today, we're thrilled to have the remarkable Gregory Shepard with us, a seasoned startup savant whose vision has reshaped the entrepreneurial landscape.

In his two decades of navigating the startup ecosystem, Gregory has orchestrated a staggering 14 liquidity events and co-founded Boss Capital Partners and BOSS Startup Science. His story is not just one of financial success but of overcoming personal challenges, including dyslexia and autism, which propelled him to master the art of pattern recognition—a skill that has profoundly influenced his unique approach to business.

As you dive into this episode, prepare to uncover Gregory's groundbreaking strategies, prioritizing the endgame right from the start. He'll unravel the intricate tapestry of startup success, pinpointing why 9 out of 10 startups face failure and how his methodologies aim to turn those odds around. From the nuances of altruistic capitalism to the power of leading KPIs over lagging indicators, we're about to embark on a journey that promises to equip you with the knowledge to steer your company towards predictable, sustainable growth.

Hold onto your seats and get ready for a mind-expanding conversation with the master of startup science, Gregory Shepard, right here on "Predictable B2B Success."

Some areas we explore in this episode include: 

  • The mission of StartUp Science and its global reach.
  • The importance of planning an exit strategy for startup founders.
  • The role of standardization and constant optimization in business growth.
  • The significance of leading KPIs for proactive business management.
  • Introduction to the BOSS methodology and valuation drivers.
  • The concept of altruistic capitalism to achieve positive environmental and social outcomes.
  • Gregory Shepard's journey and expertise in startup entrepreneurship.
  • Analysis of the high failure rate of startups and measures to improve success rates.
  • The practical advice on how founders can align their startups with potential acquirers early on.
  • Gregory Shepard's insights into the common pitfalls contributing to startup failure and how to overcome them.
  • And much, much more...


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com