How team alignment can drive growth and enable you to compete effectively artwork
Predictable B2B Success

How team alignment can drive growth and enable you to compete effectively

  • E304
  • 28:51
  • November 16th 2022

James Malley is the CEO and cofounder at Paccurate. Early on he went to theater school and worked as a bellboy before he fell in love with tech. Working in the logistics tech space since 2009, he has helped create a variety of enterprise shipping technology. He spearheaded the design of an award-winning multi-carrier TMS.

Since 2015, he’s been evangelizing the use of AI to achieve cost-efficient and environmentally sustainable packing.

In this episode, he shares how we can build team alignment to drive growth and enable your team to compete with the big players in the market. Insights he shares include:

  • Why mission is more important than the product
  • What does team alignment look like
  • How Paccurate came to be
  • How the Paccurate helps shippers
  • How to raise funding for a niche problem that most people ignore
  • Sustainability and the shift that taking place in the marketplace
  • The perspective of the C-suite around sustainability and what that looks like
  • How to build team alignment to build a culture that beats out the competition
  • How to build team alignment around your mission
  • How to get customers to speak on your behalf
  • and much much more ...


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com