How This CEO Built AI Innovation Framework Delivering 23,000% ROI artwork
Predictable B2B Success

How This CEO Built AI Innovation Framework Delivering 23,000% ROI

  • E503
  • 57:26
  • September 17th 2025

What happens when a digital innovator decides to reimagine how companies harness the power of AI and innovation? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Matt Leta, CEO of FutureWorks, bestselling author of The Leap Guide, and a trailblazer in building digital products for giants like Apple and Google. Matt shares the gripping journey behind FutureWorks, revealing how a dramatic startup exit, a global adventure, and experiments with remote teams reshaped his vision for the future of work.

Discover why Matt believes innovation has lost its meaning—and how he’s redefining it to drive tangible results. You’ll hear fascinating case studies, including how a solar tech company used AI-powered systems to save thousands of work hours, and why the real key to successful digital transformation starts with empowering every employee—not just the R&D team.

Curious about how the Leap framework builds a culture of innovation in just one hour a week? Or why Matt thinks real competitive edge comes from integrating trust and diversity into your AI strategy? Tune in for practical insights, stories from the field, and provocative ideas to accelerate revenue growth through next-gen innovation. Don’t miss this episode if you want your business to thrive in the age of AI.

Some areas we explore in this episode include:

  • Founding and Evolution of FutureWorks – Matt shares how and why he started FutureWorks and navigated company pivots.
  • Understanding and Defining Innovation – How innovation is defined, distinguished from other terms, and why clarity is important.
  • Integrating AI into Business Operations – Practical ways companies can embrace AI and next-gen digital transformation.
  • The LEAP Framework – Detailed explanation of the LEAP methodology and its components.
  • Creating Innovation Culture – Why Innovation Should Be Organization-Wide Rather Than Just an R&D Initiative.
  • Client Success Stories – Examples like Next Tracker showing the business impact of digital innovation.
  • Leadership and Execution – The importance of innovation champions and starting small but persistently.
  • Measuring ROI and Results – How to track success, and Matt’s emphasis on substantial, not incremental, ROI.
  • Learning from Failure – Embracing and learning from setbacks as part of the innovation journey.
  • Global Experience and Community Building – How Matt’s worldwide experiences and his Future Horizon community shape his innovation insights.
  • And much, much more...


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com