How to actually listen to understand and drive revenue growth artwork
Predictable B2B Success

How to actually listen to understand and drive revenue growth

  • E333
  • 44:37
  • March 1st 2023

When Oscar Trimboli's VP suggests he could "change the world" if he could "code the way he listens," he embarks on a journey to become a masterful listener, discovering the powerful interplay between the speaker's 125 words per minute, the listener's 400 words per minute and the speaker's 900 words per minute of thinking - and the compelling central conflict between hearing and taking action.

You will learn five actionable listening steps to understand and drive revenue growth.

"If you could code the way you listen, you could change the world." - Oscar Trimboli.

Oscar Trimboli is an author, keynote speaker, and host of the Apple Award-winning podcast Deep Listening. He is passionate about using the gift of listening to bring positive change in homes, workplaces, and cultures worldwide.

Oscar Trimboli was in a boardroom in April 2008 with 18 people, discussing budget setting. When his Vice President, Tracy, said she needed to "see him immediately after the meeting," Oscar thought he was about to be fired. Instead, he was given a 32% increase in his budget revenue line. Tracy said, "If you could code the way you listen, you could change the world." This made Oscar realize that he wasn't listening to the conversation, and began to be conscious about how he and others listened. 

As a result, he learned the importance of listening to understand and drive revenue growth. Through his research and experience, Oscar understands the power of listening and its effects on quality, meetings, customer relationships, and profitability.

In this episode, you will learn the following:

  • The listening problem that occurs quite frequently in a B2B sales context
  • Uncovering the power of listening to increase quality, reduce meeting length, and sustain customer relationships
  • Exploring the five listening levels and how to adjust them to fit the situation and relationships
  • The four villans of listening
  • The three numbers that you need to know to transform how you listen
  • Discovering how to process the emotions of both yourself and others in workplace conversations
  • How to notice how people speak and not just what they say
  • How to listen to what is unsaid
  • And much much more ...


Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com