How to address an emerging trend in marketing and 7 ways to drive business growth
- E65
- 48:16
- July 25th 2020
In this episode, Adam Berguem, Head of Demand Generation for Crayon, shares emerging trends in marketing and sales and ways we can address the gap between marketing, sales, and technology to drive business growth. Insights he shares include:
- What are new industry trends in marketing in 2020
- Top digital marketing trends in 2020
- Issues that businesses encounter in bringing marketing and sales together
- What it means to have an increasingly buyer-centric world
- Is data becoming more valuable than cash from a business point of view
- Should businesses be investing in developing a data flywheel
- How to merge data with the speed of response
- Future marketing trends
- Where do B2B marketing trends in 2020 and the future leave sales
- What distinguishes legendary marketers from the rest
- Perspectives we need to bring to a Business Intelligence (BI) centric world
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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