How to address an emerging trend in marketing and 7 ways to drive business growth
- E65
- 48:16
- July 25th 2020
In this episode, Adam Berguem, Head of Demand Generation for Crayon, shares emerging trends in marketing and sales and ways we can address the gap between marketing, sales, and technology to drive business growth. Insights he shares include:
- What are new industry trends in marketing in 2020
- Top digital marketing trends in 2020
- Issues that businesses encounter in bringing marketing and sales together
- What it means to have an increasingly buyer-centric world
- Is data becoming more valuable than cash from a business point of view
- Should businesses be investing in developing a data flywheel
- How to merge data with the speed of response
- Future marketing trends
- Where do B2B marketing trends in 2020 and the future leave sales
- What distinguishes legendary marketers from the rest
- Perspectives we need to bring to a Business Intelligence (BI) centric world
- and much more
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
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