How to always be helping to drive sales success and revenue growth
- E272
- 41:04
- July 27th 2022
Dan Tyre is the Director of Sales at HubSpot. He joined HubSpot as a member of the original team in May of 2007 and has led the recruiting, training, and growth of HubSpot's sales team with vigor. Dan is an authority on inbound marketing and sales and is a regular speaker, writer, and coach to those who yearn for inbound success.
At HubSpot, Dan pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world.
Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line.
In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events.
In this episode, he shares why and how we can shift from "always be closing" to "always be helping" to drive sales success and revenue growth. Insights he shares include:
- What does it mean to be an inbound organization in today's world
- The underlying principles of inbound that make it work so well
- What does it look like to always be helpful as an organization
- Why Dan suggests we move away from using marketing and sales funnels
- Why use sales flywheels as opposed to sales funnels
- From an "always be helping" perspective - what does creating a sales flywheel entail and what does it look like
- Key elements to scaling a business for an organization that is looking to always be helping
- and much much more ...
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