How to build a thought leadership strategy that compounds growth over time
- E228
- 46:24
- February 19th 2022
Ashley McManus is the Senior Director of Global Marketing for Smart Eye, the global leader in eye-tracking software solutions. With over 10 years of B2B tech marketing experience, Ashley was part of the branding team that led to the successful exit of startup Affectiva for $76.5 million in 2021.
As a speaker at multiple events, conferences, and conventions Ashley has positioned herself as a thought leader in the marketing space. She also hosts her own podcast, “Affectiva Asks”.
A marketing leader with deep expertise in inbound marketing. She is really good at breaking down challenges, coming up with creative solutions, and driving results quickly, within budget.
In this episode, she shares her experiences to tell us how we can build a thought leadership strategy that compounds growth over time. Insights she shares include:
- Does creating a new category and thought leadership work together? If so why
- How Ashley defines thought leadership
- Foundational elements of a thought leadership strategy
- Examples of a thought leadership strategy
- The place that original research has in thought leadership
- How to best determine the big ideas and your unique point of view
- How to add customer stories and their voice to the process of building your thought leadership
- How to get your team involved with thought leadership
- The correlation between thought leadership and partnership marketing
- What does successful partnership marketing look like
- and much much more ...
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