How to build a values based organization that boosts growth
- E56
- 35:12
- June 24th 2020
In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include:
- What is a values based organization
- Do we need to connect culture to a mission or cause to create a values based organization
- The source of Aaron's journey to creating a values based organization
- What to look for in people when building out a values-based organization
- How to go about creating a values based culture
- How to recruit for such a culture
- How to celebrate your culture
- How to approach analyzing your culture
- How to conduct reviews and use language that reinforces the culture
- How best to communicate within the organization when growing rapidly
- The unique meetings that Aaron holds regularly
- The unsaid value that is critical to a values based organization
- Why a checklist is so essential to a values based organization
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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