How to build a values based organization that boosts growth artwork
Predictable B2B Success

How to build a values based organization that boosts growth

  • E56
  • 35:12
  • June 24th 2020

In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include: 

  • What is a values based organization
  • Do we need to connect culture to a mission or cause to create a values based organization
  • The source of Aaron's journey to creating a values based organization
  • What to look for in people when building out a values-based organization
  • How to go about creating a values based culture
  • How to recruit for such a culture
  • How to celebrate your culture
  • How to approach analyzing your culture
  • How to conduct reviews and use language that reinforces the culture
  • How best to communicate within the organization when growing rapidly
  • The unique meetings that Aaron holds regularly
  • The unsaid value that is critical to a values based organization
  • Why a checklist is so essential to a values based organization
  • and much more

Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

  • Operating frameworks for building predictable revenue pipelines
  • Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
  • GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
  • Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

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