In this episode, Jono Bacon, a community strategy and collaboration strategy consultant, and the author of "People Powered" shares his best practices on how to build an online community. Insights he shares include:
- How Jono first come to realize the power of community
- Are some businesses better suited to creating communities than others
- Is building a community is a key part of generating business referrals
- Should communities serve the business that creates them
- How should we approach community building and how should we define success
- How to build a community best practices
- Why build carefully curated journeys for community members
- How to mobilize a community
- The first steps for building and integrating a community into an existing organization
- How to balance offering rewards with building real loyalty
- Can online communities move beyond the bounds of the internet and out into the real world
- What kind of time and effort do brands need to put into managing their communities
- The role that leadership plays in community management
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com