How to build out a content production process to successfully drive growth
- E153
- 55:41
- June 2nd 2021
Brad Smith is the CEO of a SaaS company called Wordable and runs 2 successful agencies in the content production and digital PR industry.
In this episode, he shares his experiences and insights around how to build out a content production process to successfully drive business growth. Insights he shares include:
- Why most marketers struggle with execution
- Why do most companies need both quality and quantity of content to succeed with their content strategy
- How to remove subjectivity from writing and make it a repeatable process instead
- What should companies stop doing and start doing (from a systems or operations point of view)
- What we need to know about building a content production process
- Why the right talent and a customer focus is critical to the content production process
- The best ways to tweak your content production process based on content strategy performance
- The metrics to watch for your content strategy
- and much much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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