How to close a sale: A powerful yet proven 2 step process
- E110
- 44:34
- December 30th 2020
In this episode, James Muir, founder and CEO of Best Practice International and bestselling author of "The Perfect Close" shares his perspective on how to close a sale via a proven yet powerful process. Insights he shares include:
- What is closing in a sales context
- Why mindset is key
- Understanding what you can and can’t control in the sales space
- Definition of the terms - closing, advance, and continuation
- The importance of intent over technique
- Why is the critical advance important in B2B sales
- What is the perfect close and the science behind it
- Explore planning and what it means in a sales meeting context
- How to set meeting objectives
- How to provide value in a meeting and plan the next encounter
- How to collaborate with your prospects on the next steps
- The secret weapon that salespeople don’t realize they have
- 3 questions you should ask to put your core planning to the test
- How James provides value to clients (with examples)
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com