How to conduct customer research that drives growth via new insights
- E183
- 58:18
- September 15th 2021
Andrew Deutsch is the founder of Fangled Group, a strategy-first multilingual global marketing, and sales consultant, and has successfully driven business growth in more than 120 countries, driving revenue in the 10's of billions of dollars.
He has spearheaded innovative campaigns proven to drive demand and cultivate sales success in highly competitive companies and brands from conception to market success. His expertise includes inspiring key stakeholders to collaborate and build value propositions and comprehensive marketing roadmaps designed to strengthen the brand influence and grow sales.
In this episode, Andrew shares lessons from his experience while showing us how to conduct customer research that drives growth via new insights. Insights he shares include:
- Why do companies often believe that they understand who their customer is and think that they know how their company differentiates in a way that matters to their customers.
- How Andrew changes that perception amongst the leadership of a company
- Andrew's approach when scaling a business internationally
- Types of customer research
- How to do customer research
- Empathy and curiosity in customer research
- How to go about asking the right questions
- How to find the prospects and customers to talk to
- How to do customer research without physically talking to customers
- How to use customer research to drive sales
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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