How to craft a brand awareness strategy to rapidly drive growth
- E147
- 36:17
- May 12th 2021
Kimberly McLemore is an author and a seasoned Business Strategist that helps you move beyond your challenges and execute your vision.
She has owned two private businesses, has 25 years of experience overseeing multi-million dollar projects in the private and public sectors, and over 15 years of experience teaching a small business plan training certificate program through the State of Iowa.
In this episode, Kimberly shares how to craft a brand awareness strategy to rapidly drive growth. Insights she shares include:
- What is brand awareness and why is it important
- Why develop a brand awareness strategy
- How does digital marketing increase brand awareness
- How to build online brand awareness
- How to craft a successful brand awareness strategy
- The best ways to extend our reach to new audiences
- Examples of brand awareness campaigns
- The best ways to measure elements of your brand awareness strategy
- and much much more ...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
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- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
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