How to craft a brand strategy framework that actually unlocks rapid business growth
- E139
- 55:09
- April 10th 2021
Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality.
She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it.
In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares include:
- The problem that B2B companies face with their content
- Is their brand strategy a cause for it
- How Margie defines a brand and a brand strategy framework
- What are the deliverables for a brand strategy
- The role of culture in developing a brand strategy
- How to unpack culture when developing a brand strategy
- How to identify the brand voice
- Framework for a successful brand strategy
- What do we need to look at beyond the brand strategy framework
- How to develop brand awareness
- How to develop brand adoption
- How to develop brand advocacy
- How Margie approaches content development in light of a brand strategy framework
- and much more ...
Discover more - https://www.sproutworth.com/how-to-craft-a-brand-strategy-framework/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com