How to craft a brand strategy framework that actually unlocks rapid business growth
- E139
- 55:09
- April 10th 2021
Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality.
She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it.
In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares include:
- The problem that B2B companies face with their content
- Is their brand strategy a cause for it
- How Margie defines a brand and a brand strategy framework
- What are the deliverables for a brand strategy
- The role of culture in developing a brand strategy
- How to unpack culture when developing a brand strategy
- How to identify the brand voice
- Framework for a successful brand strategy
- What do we need to look at beyond the brand strategy framework
- How to develop brand awareness
- How to develop brand adoption
- How to develop brand advocacy
- How Margie approaches content development in light of a brand strategy framework
- and much more ...
Discover more - https://www.sproutworth.com/how-to-craft-a-brand-strategy-framework/
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy