How to craft a powerful customer engagement strategy for online brands
- E82
- 48:38
- September 23rd 2020
In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include:
- Why most businesses get strategy wrong
- Why customer engagement is a key part of a digital marketing strategy
- How to distinguish and define customer engagement and user engagement
- The key principle that is required to increase customer engagement
- The role alignment plays in increasing customer engagement
- How to develop a customer engagement strategy
- How to ensure that the business has a common language and understanding to increase customer engagement
- How to deliver a truly omnichannel experience based on empathy
- Should we ditch the sales funnel
- How to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagement
- and much more
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