How to craft a referral marketing strategy that boosts growth
- E39
- 1:04:50
- March 18th 2020
In this episode, Steve Sims, founder of Bluefish.com a luxury concierge company and author of the book - "Bluefishing – the art of making things happen", shares how you can develop a powerful referral marketing strategy that continues to pay dividends to your business growth. Insights he shares include:
- How he defines a referral marketing strategy
- How to gain referrals the right way
- Why referral marketing is the ROI of relationships
- How to embed utility in a referral strategy based on relationships
- The secret to creating viral content
- Why social platforms are not social
- Why you should invest in podcasting as part of your referral marketing strategy
- How to use public speaking opportunities to build your audience and connections
- and much much more
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