How to create a b2b buyer persona that actually drives revenue growth
- E271
- 53:12
- July 23rd 2022
Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown.
In July 2020, he released - “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition.
The system is so effective, that he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world.
In this episode, Stormie shares how we can create a b2b buyer persona that actually drives effective marketing and revenue growth. Insights he shares include:
- Why do some marketing agencies see so much churn with their client base
- How to solve the issue of setting the right expectations with b2b clients
- The success marketing wheel and its components
- Why some businesses do not create effective b2b buyer personas
- What is "transfer of knowledge learning" and how does it help set expectations
- The difference in b2b buyer persona approach Stormie advocates for in his book as opposed to what is advocated by others
- Who should be involved in creating a b2b buyer persona
- and much much more ...
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