How to create a persona that powerfully and easily boosts business growth
- E148
- 49:13
- May 15th 2021
Ray Van Hilst is the director of client results of Yoko Consulting.
Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world.
In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include:
- Why do companies struggle with developing a holistic approach to their websites
- The best ways to make the shift from selling to empathetically understanding your customers
- Why are user personas key to understanding your customers on an ongoing basis
- What challenges or mistakes businesses make in developing user personas
- How to create a persona
- A better approach on how to create a persona and why
- What quantitative and qualitative data should we seek
- How do we really understand what success for the user looks like
- How do we use this to craft a story and journey for them
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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