How to create an engaging brand experience that actually drives growth
- E168
- 53:53
- July 24th 2021
How to create an engaging brand experience that actually drives growth
Maddy Martin is the Head of Growth and Education at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform. Under her marketing lead, she has taken the company to 7-figures in sales.
In this episode, she shares how to create an engaging brand experience that actually drives growth. Insights she shares include:
- What is a brand experience
- Why is brand experience important for customers
- What are the elements that create a successful brand experience
- Steps to creating an awesome brand experience
- Most brands personalize their experiences. How to take it a step further.
- How to strengthen the relationships between user experience and brand voice and tone
- There's a difference between creating emotional content and creating emotion-evoking content. Which should you invest in
- Typical brand experience obstacles and how to overcome them
- Two often overlooked ingredients to customer support and customer experience
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com