How to create authentic relationships with your buyers and drive growth
- E278
- 57:18
- August 17th 2022
Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He counts his relationships as a key reason for his continued success.
He is a digital marketing thought-leader and marketing automation strategist who has shared his craft with thousands of marketing enthusiasts at industry events and trade shows across North America including Dreamforce and Connections.
Casey’s passion for podcasting led to him founding Ringmaster. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue.
Previously, Casey founded and ran Cheshire Impact which became the top Salesforce Pardot marketing automation solutions partner in the world before a successful exit in 2021.
He is also a US Marine Corps Veteran where he served in the Infantry.
He is also the creator and host of the Hard Corps Marketing Show.
In this episode, he shares how we can create authentic relationships with our buyers and drive growth. Insights he shares include:
- Why do businesses tend to get stuck in their groove in terms of marketing
- How to cause disruption in a niche
- Why marketing needs a purpose.
- Why use podcasting as a means of marketing
- Justifying the use of marketing with revenue.
- How to build rapport and a sales conversation
- Why Casey prefers using podcasts as a way to initiate sales conversations
- Can the podcasting approach be scaled
- The place content governance has in furthering sales conversations
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com