How to create brand development strategies for growth driven B2B marketing Part 2

Julius Geis is the founder of ‘Āina, a strategy office that won the 2020 iF Design Award. He is an identity expert who has created brand strategies for over 40 companies. He is the creator of Identity Built Branding™, a new branding process that builds brands from the inside out, guides companies to happiness, and connects people with people.  

In this episode, Julius shares even more insights into how successful companies go about creating brand development strategies for growth-driven B2B marketing. Insights he shares include:

• The mistakes businesses make with building their brand identity
• How Julius finds clients given the intangible nature of his business
• What has been a driving force in creating predictable business growth for Julius
• What sort of stories should we ensure everyone in the organization knows
• What sort of stories should we ensure everyone outside of the organization knows
• How should we relate the relationships and brand identity with visual components that most people tend to associate with branding
• Is there a correlation between identity branding and community building
• and much much more....