How to create customer value via systems of intelligence that drives growth
- E187
- 52:57
- September 29th 2021
Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge.
He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education.
Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve.
In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include:
- Why Mike is trying to build a category with Grain
- How do systems of intelligence create predictable business growth
- Customer value: what it means with examples
- How to create customer value
- What are forms of customer value
- How do you add value to a service
- What can destroy value for a customer
- How can we add value to our product
- What strategies can you apply in order to create customer value
- Why businesses don't believe that recording every conversation is worth the risk
- Doesn't recording all conversations create clutter and add to the noise
- How to create customer value by recording every conversation
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com