How to create customer value via systems of intelligence that drives growth artwork
Predictable B2B Success

How to create customer value via systems of intelligence that drives growth

  • E187
  • 52:57
  • September 29th 2021

Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge.

He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education.

Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve.

In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include:

  • Why Mike is trying to build a category with Grain
  • How do systems of intelligence create predictable business growth
  • Customer value: what it means with examples
  • How to create customer value
  • What are forms of customer value
  • How do you add value to a service
  • What can destroy value for a customer
  • How can we add value to our product
  • What strategies can you apply in order to create customer value
  • Why businesses don't believe that recording every conversation is worth the risk
  • Doesn't recording all conversations create clutter and add to the noise
  • How to create customer value by recording every conversation
  • and much much more ...

Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

  • Operating frameworks for building predictable revenue pipelines
  • Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
  • GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
  • Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.

Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.

Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.

Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy