How to create stories that sell and actually drive business growth predictably
- E163
- 55:05
- July 7th 2021
How to create stories that sell and actually drive business growth predictably
Joseph Wilkins is the Founder of FunnySalesVideos.com and host of the podcast How to Make a Video Go Viral.
With two decades of experience, hundreds of millions of broadcast and online views, and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to create stories that sell.
In this episode Joseph shares how to create stories that sell that actually drive business growth predictably. Insights he shares include:
- Why use humor and video to create stories that sell
- How Joseph created his funny videos and the results
- The secret to creating stories that sell
- What type of business should consider a funny sales video
- Case studies of funny sales videos
- ROI and cost of production increating stories that sell
- How to work out what is funny and balance that against what will sell
- The role that paid amplification has had in these campaigns
- Is where you tell your story as important as how you tell it
- Should we start at the beginning with our stories
- and much much more ...
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
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Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
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Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy