How to drive growth by using thought leadership for lead generation

Are you a B2B marketer looking to attract high-quality leads and establish your brand as a thought leader in your industry? Look no further! Katrina Klier has the solution to help you create compelling content to drive leads and establish your brand as a trusted authority.

Meet Katrina Klier, a Senior Managing Partner at Sage Strategy Group, passionate about driving growth and creating value through marketing. With a background in finance, Katrina discovered her love for marketing early in her career and has since become a powerhouse in the field. She's held positions as Chief Marketing Officer at Pros and led global digital channel marketing and e-commerce organizations for Microsoft's OEM Business. As a thought leader in B2B marketing, Katrina's expertise is crafting effective strategies for generating leads through thought leadership content.

In this episode, you will be able to:

• Hone cutting-edge approaches for developing compelling thought leadership content that supercharges lead generation.
• Understand how to create genuinely stirring thought leadership content that strikes a chord with your audience.
• Identify the sweet spot between captivating stories and delivering actionable solutions through thought leadership.
• Harness the power of effective partnerships and event marketing to bolster your thought leadership footprint.
• Comprehend the essentiality of defining precise, measurable targets for your thought leadership content.
• And we cover a whole bunch more.