How to drive growth by using thought leadership for lead generation
- E357
- 39:46
- May 24th 2023
Are you a B2B marketer looking to attract high-quality leads and establish your brand as a thought leader in your industry? Look no further! Katrina Klier has the solution to help you create compelling content to drive leads and establish your brand as a trusted authority.
Meet Katrina Klier, a Senior Managing Partner at Sage Strategy Group, passionate about driving growth and creating value through marketing. With a background in finance, Katrina discovered her love for marketing early in her career and has since become a powerhouse in the field. She's held positions as Chief Marketing Officer at Pros and led global digital channel marketing and e-commerce organizations for Microsoft's OEM Business. As a thought leader in B2B marketing, Katrina's expertise is crafting effective strategies for generating leads through thought leadership content.
In this episode, you will be able to:
- Hone cutting-edge approaches for developing compelling thought leadership content that supercharges lead generation.
- Understand how to create genuinely stirring thought leadership content that strikes a chord with your audience.
- Identify the sweet spot between captivating stories and delivering actionable solutions through thought leadership.
- Harness the power of effective partnerships and event marketing to bolster your thought leadership footprint.
- Comprehend the essentiality of defining precise, measurable targets for your thought leadership content.
- And we cover a whole bunch more.
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy