How to drive growth with a buyer driven B2B sales approach
- E24
- 41:22
- December 4th 2019
In this episode, Michael Haynes, a B2B customer and marketing strategy specialist and author of the book Listen Innovate and Grow shares the best ways to drive growth with a buyer driven B2B sales approach. Insights he shares include:
- How to know when you have the right understanding of the customer and the market
- Why businesses often struggle with sharing of customer information
- How to get to the heart of what the buyer and user is experiencing
- How to identify with buyers and users in your market or industry
- How to address the needs of the dual customer experience
- How to target B2B corporate customers and cater to influencers in those organizations
- How to make sure that your content is on point, and that leads to a better set of expectations and user experience?
- Why digital is not everything and how to best incorporate face to face meetings to create better customer experiences
- How to focus on creating experiences, then emotions which deepen relationships
- The critical component to creating customer experiences that resonate
- How to ensure you have the right growth framework
- How the listen innovate grow framework can help
- How to use customer journey maps to provide the inputs we need
- Why understanding your own business is critical to the sales process
- How to strengthen your value proposition
- How to nurture customers in their respective buyer journeys
Learn more at -https://www.sproutworth.com/how-to-drive-growth-with-a-buyer-driven-b2b-sales-approach/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com