How to drive growth with a content marketing strategy
- E37
- 1:11:19
- March 4th 2020
In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include:
- How to match content with revenue or actual sales
- The content challenge that most businesses face
- What content managers, relationship managers or partnership managers have in common
- The essential elements for a content marketing strategy
- How to map out what content we already have in place to maximise the reach and engagement with your target audience
- How to bring a growth mindset to content creation and content marketing
- Good tools to automate content marketing
- How to maintain the consistency and quality of content for the long term
- Is there a role for episodic content
- and much much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com