9 powerful public relations campaign steps to drive marketing results
- E27
- 42:52
- December 25th 2019
In this episode, Kris Ruby, CEO and founder of Ruby Media Group shares how you can drive your B2B marketing results with 9 power public relations campaign steps. Insights she shares include:
- The best way to approach setting up a plan that drives marketing results
- Where a PR plan fit into your broader B2B marketing strategy
- How to make sure your public relations campaign steps and PR strategy succeeds with defined KPI’s & ROI
- PR plan templates to help with tracking and monitoring the progress of your campaign
- The 5 ways to ensure PR plan enhances your brand positioning
- Why prospects interested in PR services need to understand how a PR firm works before they are ready to develop a PR plan and effectively work with an agency
- How to reach your target audience in digital platforms through PR
- How to handle coordination with a PR professional that is external to your organization
- How to maximize SEO value from PR related content and placements
- Why personal branding is key to getting your future partners and audience to pay attention to your business
- PLUS: How to distribute your content and press placements after coverage has been secured
- And the answer to “What is a good place to start for those who are uncomfortable with putting themselves on camera?”
Discover more at - https://www.sproutworth.com/9-public-relations-campaign-steps/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com