How to drive pipeline with less spend with a data backed strategy
- E359
- 48:58
- May 31st 2023
Traditional sales and marketing processes often overlook a significant portion of prospective clients. Businesses can see a dramatic improvement in their conversion rates by effectively identifying and targeting the high-intent ideal customer profiles (ICPs) among these overlooked segments. Companies must focus on the remaining 95% of their potential clients, whom conventional sales techniques have often been overlooked, if they want to stop leaving money on the table.
From product analytics to marketing analytics, Srikrishna Swaminathan and his team embarked on a mission to bridge the gap in the B2B market. But they discovered an unexpected twist that led to a solution. Keep reading to find out what it was.
Srikrishna Swaminathan brings extensive experience in digital marketing, analytics, ad networks, and mobile UA. With a six-year stint on the leadership team at InMobi and a strategic advisory role in India and the APAC region at Global Media, he has a unique perspective on the industry.
Srikrishna is also the co-founder and CEO of Factors.AI, a platform designed to help B2B marketing and growth teams to get the most out of their marketing activities by measuring, analyzing, and optimizing their impact on revenue growth and minimizing wasted marketing spend.
As the co-founder and CEO of Factors.AI, Srikrishna is dedicated to helping B2B marketing and growth teams improve their marketing efforts by measuring, analyzing, and optimizing marketing activities to drive revenue growth and minimize wasted marketing spend.
In this episode, you will be able to:
- Discern the essential contribution of B2B marketing analytics in maximizing revenue.
- Identify the challenges B2B marketers experience with legacy analytics tools.
- Investigate Factors AI's distinct platform is designed for all-inclusive data acquisition and assessment.
- Fuse data-driven revelations with qualitative analysis to cultivate profound engagement.
- Bring together third-party intent data and first-party data to elevate conversion rates.
- And much, much more.
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com