How to drive pipeline with less spend with a data backed strategy
- E359
- 48:58
- May 31st 2023
Traditional sales and marketing processes often overlook a significant portion of prospective clients. Businesses can see a dramatic improvement in their conversion rates by effectively identifying and targeting the high-intent ideal customer profiles (ICPs) among these overlooked segments. Companies must focus on the remaining 95% of their potential clients, whom conventional sales techniques have often been overlooked, if they want to stop leaving money on the table.
From product analytics to marketing analytics, Srikrishna Swaminathan and his team embarked on a mission to bridge the gap in the B2B market. But they discovered an unexpected twist that led to a solution. Keep reading to find out what it was.
Srikrishna Swaminathan brings extensive experience in digital marketing, analytics, ad networks, and mobile UA. With a six-year stint on the leadership team at InMobi and a strategic advisory role in India and the APAC region at Global Media, he has a unique perspective on the industry.
Srikrishna is also the co-founder and CEO of Factors.AI, a platform designed to help B2B marketing and growth teams to get the most out of their marketing activities by measuring, analyzing, and optimizing their impact on revenue growth and minimizing wasted marketing spend.
As the co-founder and CEO of Factors.AI, Srikrishna is dedicated to helping B2B marketing and growth teams improve their marketing efforts by measuring, analyzing, and optimizing marketing activities to drive revenue growth and minimize wasted marketing spend.
In this episode, you will be able to:
- Discern the essential contribution of B2B marketing analytics in maximizing revenue.
- Identify the challenges B2B marketers experience with legacy analytics tools.
- Investigate Factors AI's distinct platform is designed for all-inclusive data acquisition and assessment.
- Fuse data-driven revelations with qualitative analysis to cultivate profound engagement.
- Bring together third-party intent data and first-party data to elevate conversion rates.
- And much, much more.
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy