How to easily build your company brand and scale a business without spending a dime
- E28
- 1:01:49
- January 1st 2020
In this episode, Jon Ferrara, CEO of Nimble shares how you can easily build your company brand and scale a business without spending a dime on advertising. Insights he shares include:
- Why is the need to connect with people in B2B businesses at scale important
- Why you need to sell people a better version of themselves
- How the art of follow up and following through is critical in being able to build relationships that scale a business
- How to capitalize on a blue ocean opportunity that exists today for all businesses
- What it means to be able to find conversations that are relevant to parties involved in a conversation
- How to personalize your email communication effectively
- How the five F’s of life can help you quickly find common ground with your prospects
- How good customer experiences originate from inside of a business brand
- Why it is important to segment people in your CRM and not just your marketing automation in order to scale a business
- How Twitter lists can help build leads for your business
- How to engage people over email over a few interactions in a way that doesn’t annoy them
- Why less than 1% of the 225 million global businesses that exist today use a CRM
- How to use principles that have stood the test of time to find partnership deals that allow businesses to scale
- How the five E’s of social business can help position you as an expert in your industry and scale a business
- How to measure the depth of your relationships while scaling a business
Discover more at - https://www.sproutworth.com/how-to-easily-build-your-company-brand-and-scale-a-business/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com