How to easily build your company brand and scale a business without spending a dime
- E28
- 1:01:49
- January 1st 2020
In this episode, Jon Ferrara, CEO of Nimble shares how you can easily build your company brand and scale a business without spending a dime on advertising. Insights he shares include:
- Why is the need to connect with people in B2B businesses at scale important
- Why you need to sell people a better version of themselves
- How the art of follow up and following through is critical in being able to build relationships that scale a business
- How to capitalize on a blue ocean opportunity that exists today for all businesses
- What it means to be able to find conversations that are relevant to parties involved in a conversation
- How to personalize your email communication effectively
- How the five F’s of life can help you quickly find common ground with your prospects
- How good customer experiences originate from inside of a business brand
- Why it is important to segment people in your CRM and not just your marketing automation in order to scale a business
- How Twitter lists can help build leads for your business
- How to engage people over email over a few interactions in a way that doesn’t annoy them
- Why less than 1% of the 225 million global businesses that exist today use a CRM
- How to use principles that have stood the test of time to find partnership deals that allow businesses to scale
- How the five E’s of social business can help position you as an expert in your industry and scale a business
- How to measure the depth of your relationships while scaling a business
Discover more at - https://www.sproutworth.com/how-to-easily-build-your-company-brand-and-scale-a-business/
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Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
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- Strategies that compound across your organisation, not one-off tactics that fade
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Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy