How to easily level up your digital ad performance to drive growth
- E343
- 46:59
- April 5th 2023
Little did Jeff Greenfield know that his expertise in chiropractics and magic would lead him to uncover the truth behind digital ad performance measurement. What he found challenged the status quo and enabled him to stay ahead of the curve.
What happened next to Jeff could help you enhance your digital marketing performance and ability to drive predictable revenue growth.
"You have to edit what your message is; less is always more."
My special guest is Jeff Greenfield.
Jeff Greenfield is an accomplished entrepreneur with more than 30 years of experience in strategic growth and marketing, particularly in innovative marketing enabled by new technology. As the CEO of Provalytics, Jeff leads the charge in building the next generation of attribution.
Before Provalytics, he successfully led buy-side strategy, sales, and development at Wide Orbit. He then co-founded C3 Metrics, a leading multitouch attribution platform with notable clients such as JPMorgan, US Bank, and Hertz. He also grew the team at C3 Metrics to 55 with 171% YOY growth leading the company to be named to Deloitte's 2018 Technology Fast 500.
His technical innovations include real-time digital viewability measurement, integrated linear and OTT television measurement, and creating a cookie-less identifier.
Jeff, a sought-after speaker, has shared his insights at various conferences and created the "This is Attribution" Podcast and an Attribution Certification Program.
In this episode, you will be able to:
- Tackle complex issues surrounding digital ad performance measurement.
- Grasp the significance of unified branding and messaging in B2B environments.
- Implement a comprehensive method to evaluate marketing influence on revenue.
- Prepare for a future with enhanced privacy regulations, ensuring accurate ad assessment.
- Exploit referral processes to gain a competitive edge and engage with top executives.
- And much, much more.
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.
Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.
Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.
What you will walk away with every episode:
- Operating frameworks for building predictable revenue pipelines
- Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
- GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
- Strategies that compound across your organisation, not one-off tactics that fade
Why 500+ episodes and a 5.0-star rating?
This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.
Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.
Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.
Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.
Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy