How to fuel growth with a social media marketing content strategy
- E17
- 52:02
- October 16th 2019
In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include:
- Why Thibaud chats to at least 100 customers a day.
- How to make sense of all the information and requests customers send your way
- Why Thibaud launched Loomly depite the intense competition in the social media marketing space.
- What makes for a successful social media marketing team
- Why original content is the only way forward for a social media marketing content strategy
- How to identify the types of content that will produce a positive ROI
- How highly regulated industries can best make use of social media marketing content without harming their brand.
- Why responsiveness cannot be ignored in your social media marketing content strategy
- How to enter and scale advertising on social media
- Loomly's north star metric
- How Loomly deals with churn
- How to determine whether you should invest in customizing content for client acquisition
Discover more - https://www.sproutworth.com/how-to-fuel-growth-with-a-social-media-marketing-content-strategy/
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