How to fuel growth with a social media marketing content strategy
- E17
- 52:02
- October 16th 2019
In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include:
- Why Thibaud chats to at least 100 customers a day.
- How to make sense of all the information and requests customers send your way
- Why Thibaud launched Loomly depite the intense competition in the social media marketing space.
- What makes for a successful social media marketing team
- Why original content is the only way forward for a social media marketing content strategy
- How to identify the types of content that will produce a positive ROI
- How highly regulated industries can best make use of social media marketing content without harming their brand.
- Why responsiveness cannot be ignored in your social media marketing content strategy
- How to enter and scale advertising on social media
- Loomly's north star metric
- How Loomly deals with churn
- How to determine whether you should invest in customizing content for client acquisition
Discover more - https://www.sproutworth.com/how-to-fuel-growth-with-a-social-media-marketing-content-strategy/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com