How to gain more customers with a website conversion optimization strategy
- E72
- 45:36
- August 19th 2020
In this episode Allan Langer, author of bestselling book - The 7 Secrets to Selling More by Selling Less and sales trainer shares how we can gain more customers with a website conversion optimization strategy. Insights he shares include:
- How to balance the need to help people with the need to make a profit
- Should revenue be the primary metric for a business
- The best to bring alignment with business objectives
- How to have sales and marketing provide input into a website that serves customers where they are at as opposed where we would like them to be
- What is the grunt test and does it work in the B2B context
- How to ensure that your message is clear
- How does the StoryBrand framework help craft the message that we are trying to deliver to a potential client?
- How to include your story brand into your website collateral
- How to frame your product or service as a value proposition
- How to identify parts of your site that could be causing friction in the buying process
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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