In this episode, Brian Brown, an entrepreneur who helps businesses create demand and authority for their products and services using video testimonials, shares how to get customer testimonials that boost sales. Insights he shares include:
- What is the problem that most businesses experience in gaining and using testimonials
- How should a company think about customer testimonials in terms of contributing to its marketing and sales strategy
- What are examples of customer testimonials that have driven growth in the B2B space
- How should we go about acquiring customer testimonials
- What client testimonial questions should we ask/ how should we approach interviewing clients
- What buying triggers to incorporate in your customer testimonials
- How to further trust and drive people towards a call to action
- Ways in which marketing case studies with solutions can be repurposed to drive business growth
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com