In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account-based marketing. Insights he shares include:
- Why Patrick advocates for a B2B account-based marketing approach
- How Patrick defines account-based marketing (ABM)
- Why marketing and sales should work as one cohesive unit
- The benefits of ABM to an organization
- How companies can find ways to adopt ABM that best fit their unique needs
- How to develop a one to one personalized experience to companies with ABM
- How much data do we need to support buyer profiles
- How to engage your account's buying committees and users
- Why building a peer to peer relationship with sales is the best way to create better alignment
- How to recruit for ABM transformation within an organization
- The role of account scoring in B2B account-based marketing
- When to look at building your content and messaging
- Why your content needs to pass the sniff test
- The steps we should be cognizant of in rolling out b2b account-based marketing
- Technology will help with your ABM transformation
- What metrics and analytics we need to have in place
- Aspects of ABM that innovative companies are using
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com