How to guide your product feedback strategy to drive certainty and growth
- E282
- 44:59
- August 31st 2022
Matt Young is the CEO UserVoice, a product feedback management software that enables businesses to make data-driven product decisions and prioritize feature requests by making customer feedback more meaningful.
As a boy, he had early access to computers since his Dad worked for IBM. In the 80s, he was interested in music and video games, which carried on through the rest of his life.
Matt started his professional career as a software developer, right when web browsers were released. He developed innovative solutions on the web well before SaaS was a thing.
In 2015, Matt joined his current venture as the VP of Engineering. At the time he was hired, the company was trying to press into the enterprise space, and in order to do that, the company needed some organization and some process put into place.
In this episode, Matt shares how we can guide our product feedback strategy to drive certainty and growth. Insights he shares include:
- How did the idea of UserVoice come about and who is it for
- How to build a data-backed product validation process
- A data-backed product validation process for how product management is undertaken
- Should customers be driving your product roadmap
- How to find the right people for product feedback and validation
- It seems experience is key to getting this right so what metrics should we track - NPS, PMF, churn rate, renewal rate etc
- How to create scalable product feedback and validation testing process
- How to foster collaboration between departments to make the best use of product feedback
- and much much more ...
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