How to inspire brand evangelism in people to drive growth
- E258
- 34:28
- June 8th 2022
Mark Raffan is a serial entrepreneur and lover of marketing, developer of thought leadership brands, and founder of Content Callout, a B2B content marketing agency.
He is also the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world).
Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. He has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications.
In this episode, Mark shares how we can inspire brand evangelism in people to drive growth. Insights he shares include:
- Why create brand evangelists instead of investing in influencer marketing
- The psychology of brand evangelism
- What is brand evangelism and how can you inspire it
- Who can be a brand evangelist
- Types of brand evangelists
- Are brand evangelists the least expensive form of new business
- How do businesses create brand evangelists/superfans
- and much much more ...
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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