How to leverage a product led growth strategy to boost your results
- E18
- 42:22
- October 23rd 2019
In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth. Insights he shares include:
- Why a focus on product development has helped them
- The traits that have made them a successful product-led growth company
- The key channel for their product-led growth marketing
- How Casey finds team members with skill sets that complemented his
- Why you should prioritize more self-service funnels and training before making new hires in customer-facing roles
- Why you should consider starting a reseller program
- How Bookafy has a viral effect and prompts users to share it with others
- Why you should prioritize the user experience above all else
- How to let customer requests drive growth-related initiatives
- How to use feature requests as a competitive advantage and set out your roadmap.
- Why paywalls should not appear until the customer has seen real value in your product
- How Bookafy drives free trial sign-ups
Discover more - https://www.sproutworth.com/how-to-leverage-a-product-led-growth-strategy/
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com