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How to leverage data and AI to build better relationships and drive growth artwork
Predictable B2B Success

How to leverage data and AI to build better relationships and drive growth

  • E422
  • 44:52
  • March 20th 2024

Welcome back to Predictable B2B Success, the podcast that dives deep into the strategies behind successful business-to-business ventures. In today's highly anticipated episode, we're joined by Riaz Kanani, a trailblazer in advertising and marketing technology with over 20 years of experience. Get ready to discover cutting-edge insights as Riaz unravels the intricacies of account-based advertising and its pivotal role in today's noisy marketplace.

Have you ever considered why your traditional marketing efforts may falter in an era of rapidly evolving buyer behavior? Riaz discusses how personalized experiences and a shift in marketing strategies can counteract these challenges. He also sheds light on the potential of AI agents to revolutionize how businesses engage their audience. Host Vinay Koshy questions the validity of conventional B2B approaches and explores the creative guerrilla tactics necessary to thrive in modern marketing environments.

Prepare to rethink everything you thought you knew about B2B success as Riaz predicts the future of marketing and provides actionable steps to navigate these changes. Are you leveraging your data effectively? Is your personal branding geared for consultative success? Do you know how to connect with potential clients? Tune in to find out and elevate your marketing game.

Some areas we explore in this podcast include:

  • The Role and Effectiveness of Account-Based Advertising
  • The Importance of Personal Branding in B2B Sales and Development
  • Strategies for Engaging Potential Buyers with LinkedIn Advertising
  • Crafting Marketing Plans for Individual Accounts in ABM
  • The Importance of Quality Data in ABM Campaigns
  • The Evolution of Buyer Behaviors and Its Impact on Marketing
  • Utilization of Artificial Intelligence and GPT Technology in Marketing
  • The Importance of Events and Face-to-Face Interactions in a Digital World
  • Building and Scalability Challenges in the B2B Environment
  • Leveraging Communities and Intent Data for Revenue Growth in B2B Marketing
  • And much, much more...


Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

  • Operating frameworks for building predictable revenue pipelines
  • Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
  • GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
  • Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.

Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.

Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.

Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy