How to leverage data to improve your B2B marketing funnel output
- E32
- 38:46
- January 29th 2020
In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include:
- Why is the traditional MQL model limited and how to create a better B2B marketing funnel?
- How should a business qualify accounts as potential leads,
- How to use data to adjust the way you build a customer experience for leads?
- How to leverage champions in organizations who can drive the adoption and procurement process internally?
- How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel wins
- How to fastlane your best prospects from interactions like filling out a webform?
- How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
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