How to make an Account Based Marketing funnel that drives growth fast
- E257
- 37:29
- June 4th 2022
Sheila Kloefkorn is a marketing expert with more than 25 years of experience. She leads a talented team of marketers in creating and executing award-winning marketing campaigns across the US and more than 100 countries around the world.
After helping to lead the world’s largest youth marketing agency in the late 1990s, Sheila founded KEO Marketing in 2000. KEO Marketing is a full-service, business-to-business marketing agency located in Phoenix, Arizona. It specializes in marketing strategy, messaging, digital infrastructure, execution, and analytics.
Sheila is the recipient of many local and national marketing awards. She was named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal. On behalf of her company and client, she received a Stevie ® American Business Award for “Marketing Campaign of the Year,” and a Stevie Worldwide Women in Business Award in Advertising, Marketing, and Public Relations. She was also named one of the Top 100 Marketing & Advertising Leaders by MarSum.
In this episode, Sheila shares how we can make an Account Based Marketing funnel that drives growth fast. Insights she shares include:
- How best to determine how accounts flow through the marketing and sales funnel
- What is an Account Based Marketing funnel and what it looks like
- Key characteristics of an Account Based Marketing funnel and why use it
- Metrics for Account Based Marketing funnels
- Defining the stages of the new Account Based Marketing funnel
- The funnel differences between a sales funnel and an ABM funnel
- Ways in which you can get a fractional CMO and team to help get you underway and scale-up
- and much much more ....
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