How to make your customer centric marketing highly effective artwork
Predictable B2B Success

How to make your customer centric marketing highly effective

  • E59
  • 33:30
  • July 4th 2020

In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis. Insights she shares include: 

  • How experiences with non-profits shaped Cat's marketing perspective
  • Why customer analytics is key to your customer-centric marketing initiatives
  • What is customer analysis
  • Benefits from investing in customer analysis
  • Why owning a problem helps create a movement
  • Could all customer problems result in a movement
  • The best thing that businesses can do to be customer-centric
  • How to conduct a customer analysis
  • Can you automate customer analysis or is it best to use a high touch approach
  • How to apply the data to your marketing strategy and initiatives
  • and much more

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.

In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.

Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.

If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com