How to market a training course: 10+ ways to boost sales
- E68
- 52:03
- August 5th 2020
In this episode, Jack Born, founder of Deadline Funnel, a company that provides software to convert more of your leads into customers, shares how to market a training course in an authentic evergreen manner. Insights he shares include:
- Are we in danger of going into training courses and summit shock?
- What to focus on when learning how to market a training course
- Jack's thought on authentic evergreen marketing
- The psychological triggers that deadline funnel brings into play when selling a training course
- How using the "results in advance" strategy can help
- How to implement the "results in advance" strategy
- How to create an irresistible offer for your audience
- How the concept of the tactical triangle can help amplify your message
- and much more
Predictable B2B Success
The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives.
In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations.
Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable purpose-driven growth of a business and sustainable revenue growth.
If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com