How to market online courses easily to drive business growth
- E181
- 46:57
- September 8th 2021
Tom Libelt is the guy you call when your online course is not selling. He is a host of The Smart Brand Marketing Show.
In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.”
In this episode, Tom shares his insights on how to market online courses easily to drive business growth. Insights he shares include:
- How Tom got started with marketing online courses.
- The incident that triggered his journey
- Why would a B2B business consider launching an online course
- Trends with B2B producing and marketing online courses
- The issue that Tom encounters most with businesses wanting to market their online course and how to change their mindset
- How to market online courses with Tom's proven framework
- How to market online courses by niching down on your audience to get the offer right
- What sort of results can businesses expect from marketing their courses
- A counterintuitive approach to using metrics to ensure traction with your audience
- The real purpose of your sales page when marketing online courses
- A mistake that most businesses make in their approach to marketing online courses
- and much much more ...
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