How to monetize a podcast to drive growth easily and build relationships artwork
Predictable B2B Success

How to monetize a podcast to drive growth easily and build relationships

  • E165
  • 40:07
  • July 14th 2021

How to Monetize a Podcast to Drive Growth Easily and Build Relationships

John Lee is the founder of Custom Mobile App which makes beautifully branded apps for podcasters who want to turn their fans into friends and build a listener-supported content business.

In this episode, John shares his insights and lesson learned around how to monetize your podcast. Insights he shares include:

  • How to monetize your podcast
  • Why consider investing in a custom mobile app when thinking about how to monetize your podcast
  • How does a business determine if a custom mobile app is right for them
  • Why most podcasters struggle with viewing their podcast as a business
  • How to approach building out a custom mobile app
  • Examples of how to monetize your podcast via a custom mobile app
  • The critical element in being able to effectively monetize your podcast
  • How to drive engagement on your podcast mobile app
  • A look at a custom mobile app
  • and much much more ...

Predictable B2B Success

If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you.

Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond.

Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system that holds under investor pressure, market shifts, and scale.

What you will walk away with every episode:

  • Operating frameworks for building predictable revenue pipelines
  • Real playbooks from founders who have scaled B2B companies from seed to Series C and beyond
  • GTM, RevOps, demand generation, and category design insights built for C-suite decisions, not marketing teams
  • Strategies that compound across your organisation, not one-off tactics that fade

Why 500+ episodes and a 5.0-star rating?

This is not a show about inspiration. It is a show about operating clarity. Every guest is chosen because they have built systems in sales, content, community, product, or customer success that made revenue predictable. After 500+ episodes, the patterns are unmistakable. This archive is your competitive advantage.

Trusted by founders and CEOs at bootstrapped and funded B2B tech companies across SaaS, cleantech, AI, and enterprise software.

Rated 5.0 stars on Apple Podcasts. Ranked top 5 B2B podcast by Feedspot (2026). 500+ episodes since 2020.

Subscribe now and get a new episode every week, turning your revenue from a moving target into a scalable system.

Show notes, frameworks, and transcripts: sproutworth.com Subscribe to The Inclined, the weekly newsletter for funded B2B tech CEOs: sproutworth.com/newsletter Connect with Vinay Koshy on LinkedIn: linkedin.com/in/vinaykoshy